Your members are the product
Kreator Letter #11. The founder letter I write for our Karisma community. The raw journey and the learnings.
The last few months have been CRAZY.
In just two months, we...
Revamped our main membership
Set up an epic April trip with Nomio
Restructured the team
Upgraded the entire Selekt experience
And yet, the biggest challenge?
Filling Selekt.
The first time we launched, we sold out in eight days.
This time... it took two and a half months. Yup.
Not because we couldn’t find great entrepreneurs.
But because we were only looking for the right ones.
This may sound weird but...
Members aren’t just customers. They’re also the product.
The people inside define the experience, the energy, and the growth.
So we went all in on curation.
We reduced group sizes from 8 to 6 to build tighter, more synergized teams.
We matched people based on revenue, industry, and personal fit.
We turned down incredible candidates who didn’t show true commitment.
We knew this approach would be challenging.
And trust me, I had doubts along the way.
But we stuck to our vision.
And the moment I knew we had nailed it?
The Initiation Experience.
We redesigned everything—mixing our 16 founding members with 19 new joiners in an experience designed purely to create deeper bonds from day one.
We even brought in Sébastien—our new Think Tank facilitator, a TEDx speaker,
Mindvalley expert, and transformational leader.
And through this process, one theme kept coming up over and over again...
“It’s lonely at the top.”
At this level, decisions are bigger, stakes are higher.
But fewer people truly get it.
That leaves founders navigating challenges alone, when the right circle could change everything.
Selekt is that place.
It’s where successful founders connect, feel understood, and grow together.
Where you can have raw, honest conversations—without judgment.
When you’re surrounded by the right people, growth isn’t just faster.
It’s more meaningful.
The last few months have been a rollercoaster.
But after seeing this new cohort in action, I couldn’t be happier.
And now, we’re opening the doors again.
Much love,
Marc